You’ll get more insight from action than action from insight
Organizations like Apple, IBM, and Airbnb have adopted design thinking approaches to create new ideas, products, and services. In this workshop, you’ll learn the fundamentals of design thinking and how rapidly prototyping to help a customer get his job done can drive a culture of innovation.
Virtual Workshop Information
Date: Thursday, October 22, 2020
Time: 9:00 AM - 2:00 PM [EDT]
Presenter: Craig Higton, Innovation Strategist
When we are challenged, we discover possibilities, we explore further, we question what we haven’t questioned before and we breakthrough barriers we never thought were possible. The results can be staggering or incremental, but most importantly, the insight we gain can further our quest for more; and so, we enter a virtuous cycle of innovation.
Necessity is the mother of all invention, and we have clearly seen this during the COVID-19 pandemic. Great advances have been made in ventilators, face masks, PPE and many other areas. Now the challenge becomes how to make “necessity” constant?
In our day-to-day working lives, we can sometimes lose sight of the big challenges; the need to hit daily targets and leading our people can overtake our need to raise the bar. The competing ends of today’s urgent needs and tomorrow’s goals do not always sit together nicely, especially with quarterly financial scrutiny.
However, there is a way to make innovation a part of your daily business culture. It’s called design thinking and it has been taught by leading educational institutions and successfully employed by some of the world’s largest companies.
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What is Design Thinking and why is it successful?
Design Thinking is a proven, structured approach to creative problem solving. It starts by focusing on truly understanding the customer and realizing their unmet needs. What are their current challenges and struggles? How can you help solve them?
A cross-functional team then generates lots of ideas to explore through various brainstorming or design sprints, resulting in good ideas to pursue. The team then selects ideas to explore, prototype and test to get real feedback.
What you will learn
This four-hour interactive workshop will provide you with practical tools and techniques you can deploy immediately with your team to start creating a new culture of innovation. You’ll learn:
- How to observe and interview customers to understand what they do, and more importantly what they need.
- How to form insights from the observations and interviews undertaken.
- How to Brainstorm those insights into ideas and then work those ideas into prototypes that can be tested with the customer.
Who should attend?
This workshop is ideal for anyone who is responsible for product development, service innovation, customer journeys, or cross-functional teams and are encouraged to attend. Past participants have included professionals from senior management, product R&D, customer UX, engineering, creative, and marketing.
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“The HKPO team always bring the highest level of professionalism and knowledge. Their commitment to the success of everyone that goes through their events is truly remarkable. HKPO events and courses provide the most valuable and latest techniques.” Nicole Burnett, Continuous Improvement Specialist, L3Harris
Your Workshop Facilitator
Craig Higton, Innovation Strategist
Craig Higton is a dynamic Senior Business Leader and Change Agent with specific skills in strategy formulation & execution and driving innovation. Mr. Higton has held various senior leadership positions, which included a 16-year career with the Royal Air Force as an Engineering Officer, 5 years as a Business Improvement Consultant with KPMG, and seven years as a VP of Innovation and Improvement for L3Harris.While at L3, Craig established a world leading innovation program in, running over 120 Innovation Sprints, training 150 Sprint Masters and Gurus, establishing innovation hubs and makerspaces and deploying Blue Skies idea Management S/W to 16,000 employees.
